HOW TO PROMOTE PRODUCTS EFFECTIVELY SO THAT THEY SELL WELL IN THE MARKET

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As an entrepreneur or business person, of course you want the products you offer to sell and sell well in the market. For this you need to do product promotion. Product promotion is the process of marketing products in the form of goods or services to consumers. Product promotion is very important in business to increase sales and revenue.

Product promotions make consumers more interested in learning about and trying the products you offer compared to other products. For those of you who are still confused about how to promote products, let's look at the following 8 ways or tips!

HOW TO PROMOTE PRODUCTS

Here's how to promote a product that you can try!

1. PROVIDE ATTRACTIVE DISCOUNTS

Discounts are one way to attract customers that are widely used by various businesses and companies. In buying a product, price is also one of the things that consumers consider. Therefore, giving discounts can increase consumer interest in shopping.

You can apply discounts both in online stores and in offline stores. For example, you can use flash sales in online stores. Flash sale is offering a product at a lower price for a predetermined period of time.

Other discounts you can claim include:

• Buy one get one free. So every purchase of one product, consumers get an additional product for free. You can apply this discount and spend your inventory faster.
• free postage. You can also offer free shipping if the product needs to be sent using a delivery or courier service so that consumers are more interested in buying.
• Bundling, selling several products in one package or packages at a more affordable price. These discounts increase consumer interest as they get more products at a more affordable price.

You can also apply discounts on certain days. For example, during store anniversaries, Christmas, Eid and other seasonal discounts.

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2. COLLECT REVIEWS FROM CONSUMERS

Reviews can help consumers get an idea of the quality or taste of the products you sell. Many customers use reviews to evaluate and research products before buying. Positive reviews can be a trusted resource for other consumers. Positive reviews can effectively help promote products from consumer to consumer. In addition, reviews from consumers can also be used as material for evaluating and developing the quality of services and products that you have.

You can ask consumers who have already made a purchase to provide a product review. You can also provide discount vouchers for consumers who are willing to provide a review to make it more attractive.

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3. HOLDING A GIVEAWAY

Apart from discounts, customers also love free gifts. So you can use giveaways to promote products or provide freebies to consumers. Customers will definitely be happy to be able to get the new product or products that you offer without spending money or for free.

Apart from product promotion, giveaways can also increase followers, build a social media ecosystem, and promote your product or brand quickly and save time.

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4. PROMOTE THROUGH THE STORE WEBSITE

Wabsite allows you to sell products gently while providing valuable information and adding value to your product or brand. The long and detailed product content that you write on your website can be a trusted source of information for consumers or potential buyers. On your website you can add product photos, product details, how to buy products, and embed detailed product review videos.

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5. MARKETING PRODUCTS ON SOCIAL NETWORKS

Currently marketing products on social media is an effective marketing strategy to do this because a person's interaction on social media is greater than direct interaction. it's a shame if you don't use social media to promote the products you sell.

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6. WORK WITH INFLUENCERS

Influencers are people or figures on social media who have a large or significant following. What they communicate can affect the behavior of their followers. Simply put, influencers influence their followers to do something. Therefore, the use of influencer services is one of the strategies in strengthening marketing and promotion using digital media.

You can work with influencers to increase visibility. You don't have to go directly to big influencers, you can start from small influencers too. Small influencers also have good engagement with their followers, besides that the costs you have to pay are also more affordable.

Positive reviews from influencers can help promote your product, especially if your brand isn't well-known to many. Working with influencers can expand your audience.

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7. PAY ATTENTION TO PRODUCT QUALITY

In introducing products that will be launched in the market, ensure product quality is very important. If the product is of good quality, it will indirectly attract people to buy. Especially if your product has good quality and is supported by a pocket-friendly price

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So, those are some ways to promote products to customers. For those of you who are just starting a new business, you can do this strategy.