ADVANTAGES AND DISADVANTAGES OF ONLINE MARKETING

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At present we have entered a period where technological progress is very rapid in its development, the impact of rapid technological developments does not only have a direct impact on thinking and social interaction in society, but also penetrates the speed of information dissemination. The most visible impact of technological advances is in the field of industry and online product marketing. Here is some important information about online marketing.

DEFINITION OF ONLINE MARKETING

Online marketing or e-marketing is all efforts made by manufacturers to sell products or services using electronic media or the internet. E-marketing is an abbreviation meaning that the intended marketing activities are carried out electronically via the internet network.

ONLINE MARKETING GOALS

The main goal of Internet marketing is to reach the widest possible audience to offer goods, services or advertisements. Digital marketing is the most effective method to market a product. This is due to the advantages of digital marketing itself such as the ease in creating interactions with consumers, more efficient in terms of cost, time, place and more measurable. Not only that, today's shopping style has changed, most of it is done online, this means that offline marketing is no longer as effective as it used to be. 

Another goal for someone to sell their product digitally is to convey a message about themselves (build their brand) or do research. Online marketing can be a very effective way of identifying a target market or discovering the wants and needs of a marketing segment

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ADVANTAGES AND BENEFITS OF ONLINE MARKETING

1. RESULTS ARE MEASURABLE

Implementing online marketing to increase sales will help you measure your results. Because there are various tools that you can use to analyze the effectiveness of your online marketing. In fact, every tool has a built-in analytics system across multiple platforms. In this way, you can measure your marketing success rate more easily and quickly. 

In this way you can also find out which marketing strategies are successful and which ones need to be improved.

2. MORE AFFORDABLE

Another advantage of online marketing for brands is that it is more cost effective than other types of marketing. Businesses of all types, small and large, can use online marketing to optimize their operations. 

This type of marketing is considered more cost effective as many platforms can be used for free advertising. 

Of course, this will be more cost-effective than placing advertisements in mainstream media such as television, radio, newspapers or magazines.

3. REACH WIDER CUSTOMERS

With online marketing, you can reach more potential customers. Both in the country and in the world. Because there are many people from all over the world who use similar platforms. Especially social media so that brand reach can be wider to foreign countries.  When you can reach customers in multiple countries and are ready to expand into a wider market, your brand can also be exported. Use this opportunity to increase sales. By accepting orders from abroad, your brand will experience faster growth.

4. IMPROVE CUSTOMER RELATIONS

Another benefit of online marketing is that it can improve brand relationships with customers. Therefore, brands need to take advantage of online marketing to ensure access to the information that customers need. If you are successful in presenting useful content to customers, then their trust in the brand will increase. Public trust in a well-built brand can also create positive relationships. 

In addition, internet marketing also allows customers to interact with each other. 

With this good brand-customer relationship, your chances of generating sales will also increase.

5. NOT BOUND BY GEOGRAPHY AND TIME

The marketing content you share online will not be bound by geographic location and time. You can also reach more people with this online marketing because it is not geographically limited. Both domestically and abroad. This type of marketing will also not be bound by time zones. Anyone in any part of the world can access your brand marketing content as long as there is an internet connection.

In this way, customers can learn about your brand at any time. Even if they want to shop in the middle of the night, they can directly shop online. With the presence of the internet, your shop is no longer bound by operating hours.

6. TARGET POTENTIAL CUSTOMERS EFFECTIVELY

With digital marketing, you can also target potential customers more effectively. This is because you can get more detailed information about the customer. Therefore, preparing a marketing strategy can be more in line with your brand's target market. And You can get this insight into your customers in a number of ways. For example, by looking at the list of transactions in online stores. There will be information about your subscribers. Your brand can also reach them back through this contact information. Apart from helping you develop your marketing strategy, this customer insight will also be very useful when creating a product or service.

You can create products or services that are more relevant to customers. If there is a discrepancy, you can immediately make corrections with the help of information from customers.

7. MORE DIFFERENT TYPES OF MARKETING CONTENT

Compared to other types of marketing, online marketing allows brands to create more diverse marketing content. There are several types of online marketing that you can do for branding purposes. For example, social media content, websites, email marketing, podcasts, e-books, infographics and more. The variety of content that can be created and uploaded online also provides a special attraction for brands in the eyes of customers.

DISADVANTAGES OF ONLINE MARKETING

The disadvantages of online promotion are as follows:

1. THERE ARE STILL CONSUMERS WHO PREFER OFFLINE SHOPPING

The nuances of online and offline shopping are indeed very different, so it is not uncommon for consumers to prefer shopping in person compared to shopping online. In person-to-person shopping, consumers can see or hold the physical form of the product to be purchased before finally deciding whether to buy the product or not.

Because when shopping online, consumers cannot immediately see the physical form of the product. In fact, it is not uncommon for consumers to get different items when shopping online, which of course makes consumers disappointed.

2. MANY CONSUMERS ARE NOT INTERNET SAVVY

Even though internet users themselves are increasing, it is undeniable that there are still some people who are not proficient in using the internet. What's more, if your target market is the pre-millennial generation, you will definitely encounter obstacles in promoting your product.

3. VULNERABLE TO FRAUD

The downside of online promotion is that it is vulnerable to fraud. It is not uncommon to find online fraud on behalf of certain parties, or you can also create fake social media or pages that are used to deceive people, and there are many other types of fraud.

This makes online promotions vulnerable to fraud. Therefore, both sellers and buyers must be smart and even more careful in sorting out information.

4. NOT MEETING DIRECTLY WITH CONSUMERS

Establishing relationships with consumers to build consumer trust and loyalty is actually easier to do in person, namely by meeting with consumers. Of course, if your business is promoting online, you can't meet consumers face to face.

But you can maintain your relationship with consumers by interacting more actively on the Internet.